About AVTINAS

The roots of AVTINAS natural cosmetics are in the ancient wisdom of plants, from which a new world of beauty inspired by nature is revealed.

The secrets of the pure oils, known for their virtues for skin care, were passed down for generations in the Avtins family of priests, who were entrusted with the task of preparing the holy incense that was raised in the temple.

Today, we continue this legacy by growing the wonderful plants, creating unique cosmetic products. Using advanced extraction technologies, we extract these plant extracts and put together wonderful cosmetic formulas, based on natural ingredients. All of these give the skin flexibility, regeneration, radiance and beauty.

So, how did it all begin?

The initiator and founder behind the natural cosmetics brand AVTINAS is Tzofia Elbaz, a woman of passion and perfectionism. An experienced aromatherapist, lecturer, and researcher of incense plants, years of research and study alongside the independent cultivation of plants and distillation into essential oils, allowed her to revolutionize the field, thanks to the connection between ancient knowledge about medicinal plants and modern distillation technologies.

Tzofia is a wife, mother, and young grandmother, with a bachelor’s degree in information systems and a lecturer for women.
The choice of the name ‘Avtinas’ was not random, as it refers to the name of the ancient priestly family, symbolizing the deep connection between the sacred and nature. Avtinas is not just a name, but a story of culture, tradition, and connection to the Holy Land.

The company was established out of a belief in the power of nature and its ability to provide beauty and healing, while maintaining simplicity and purity of sources.

The brand is based on the ancient wisdom of plants and brings the preserved secrets of pure oils, known for their skin-care properties, passed down through the Avtinas family for generations.

Every product of ‘Avtinas’ is the result of handwork, research, and passion, presented to you after a long and fascinating journey, full of love. With Avtinas products, the company seeks to make accessible to the world the beauty of nature’s pure and refined gift, as granted to us by the Creator.